ID Indonesia
EN Indonesia
EN Singapore
Companies face challenges in demonstrating the impact of Brand Equity investments on Sales due to the lack of measurable and integrated metrics, which hinders the ability to make effective data-driven decisions. This research aims to identify and address these gaps by developing a comprehensive framework that can quantify the direct and indirect effects of Brand Equity on sales performance.
To establish a trusted industry standard for measuring and optimizing the sustained impact of Brand Equity on Sales through accessible, actionable, and data-driven insights.