Research Division

Abstrak: Companies face challenges in demonstrating the impact of Brand Equity investments on Sales due to the lack of measurable and integrated metrics, which hinders the ability to make effective data-driven decisions. This research aims to identify and address these gaps by developing a comprehensive framework that can quantify the direct and indirect effects of Brand Equity on sales performance.

Objective: To establish a trusted industry standard for measuring and optimizing the sustained impact of Brand Equity on Sales through accessible, actionable, and data-driven insights.

Abstrak: Companies face challenges in demonstrating the impact of Brand Equity investments on Sales due to the lack of measurable and integrated metrics, which hinders the ability to make effective data-driven decisions. This research aims to identify and address these gaps by developing a comprehensive framework that can quantify the direct and indirect effects of Brand Equity on sales performance.

Objective: To establish a trusted industry standard for measuring and optimizing the sustained impact of Brand Equity on Sales through accessible, actionable, and data-driven insights.