ID Indonesia
EN Indonesia
EN Singapore
Companies face challenges in demonstrating the impact of Brand Equity investments on Sales due to the lack of measurable and integrated metrics, which hinders the ability to make effective data-driven decisions. This research aims to identify and address these gaps by developing a comprehensive framework that can quantify the direct and indirect effects of Brand Equity on sales performance.
To establish a trusted industry standard for measuring and optimizing the sustained impact of Brand Equity on Sales through accessible, actionable, and data-driven insights.
Brand Equity has long been recognized as an intangible asset that has a major impact on consumer decisions. However, few companies are able to link brand investments to concrete financial results. In the absence of solid measurement tools, management often struggles to prove the ROI of their branding strategies.
Quantitative analysis of sales and brand tracking data over the past five years.
Case studies from various industries such as FMCG, technology, and financial services.
Development of BE-SMART (Brand Equity - Sales Measurement & Attribution for Results and Tracking) metrics model.
Identification of the five key components of Brand Equity that most contribute to increased sales.
Development of the BE-SMART index as a standardized measurement tool that can be used across industries.
Strategic recommendations for companies in allocating data-driven marketing budgets.